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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

JLR launches UK recruitment campaign

JAGUAR Land Rover has begun a campaign to recruit hundreds of new workers at its Engine Manufacturing Centre near Wolverhampton. Phase one of the overall plan will see 600 new employees join the company over the next four years, with the long-term aim being to recruit 1,400 extra staff members. The first 600 workers will be employed on the manufacturing line itself, producing parts for complex new engines destined to power cars like the Range Rover Evoque and the Jaguar F-Type.

Aston Martin downshifts in India

India is becoming a spotlight market among luxury carmakers, and Aston Martin is the latest to join the fray, throwing open the doors on a new dealership on Friday. Aston enters the market in partnership with Performance Cars, which is a division of Infinity Cars Ltd. and which is expected to offer the British brand local expertise in India.