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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Vauxhall Zafira (2008): first official pictures

By Tim Pollard First Official Pictures 15 February 2008 15:14 Vauxhall is about to give its Zafira MPV – Britain’s best-selling people carrier – a spruce-up. The facelifted model arrives in time for the new March 2008 ‘08’ number plate, but buyers will be hard pressed to notice the changes: new chrome detailing on the grille, different foglight surrounds, and redesigned lights front and rear give the game away. Other changes include curtain airbags made standard on all models and… actually, there’s not much else new.

Olympic cyclist races against Skoda Octavia vRS

OLYMPIC GOLD medallist Ed Clancy took on a challenge of two wheels versus four testing his downhill racing skills against the Skoda Octavia vRS in a race against the clock. Covering a section of the famed Southern Borders Loop, part of the Tour of Britain stage one route, the race centred on a short, but brutally steep, hill climb with five major corners. To even the odds, Ed Clancy raced downhill from a rolling start whilst the new ŠKODA Octavia vRS raced uphill from a standing start.