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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Volkswagen Golf R Cabriolet price cut – down by £5,600

The VW Golf R Cabriolet (pictured) drops in price by £5,600 We’ve long wondered why Volkswagen hadn’t built a Golf R Cabriolet. But when they did finally bite the bullet and take the top of the Golf R for a production run, it was a bit of a let down. It was a let down because it seemed so cynical.

Audi to build cars that can predict the future

Audi is hoping to make traffic jams, parking and city centre navigation much easier with a new suite of technology called Audi Urban Intelligent Assist (AUIA), while Audi traffic Light Online helps you avoid red traffic lights. Combining the work of its own Electronics Research Laboratory in Silicon Valley with four leading US research universities, the eventual aim is that this new technology will essentially be able to predict the future. On Bing: see pictures of Audi Urban Intelligent Assist On Bing: see pictures of Audi Traffic Light Assist The ideas is that with constant and continual traffic analysis in the world’s biggest cities, Audi Urban Intelligent Assist will learn to anticipate the optimum time for your journey, and then use the most lightly congested routes to get you there.