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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Heuliez concept collection up for auction

A collection of coachbuilt specials and concept cars by French company Heuliez is to be sold at auction. The selection of 56 cars spans a huge spectrum from a Fiat 500 up to Le Mans racers but what really caught our eye were the oddball one-off conversions. Highlights include the Citroën BX Break De Chasse ‘Dyana', a three-door shooting break version of Gandini's classic, the 1972 Peugeot 204 Taxi H4 and the targa-roofed Citroën SM Espace.

Mercedes C-Class Estate (2014) prices to start from £28k

By Tom Gregory First Official Pictures 20 June 2014 11:15 The new Mercedes C-class Estate will go on sale in September 2014, priced from £28,055 for the 184bhp 2.0-litre C200 petrol. Available with a six-speed manual or seven-speed automatic gearbox, the C200 is capable of 51.4mpg and produces 128g/km CO2. Diesel is massively important in the hard-fought executive wagon sector and the 2014 Mercedes C-class Estate comes with a choice of two 2.1-litre BlueTEC engines to begin with.