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College Exhibition: Pforzheim University Summer Show 2009

Germany's Pforzheim University recently held its summer degree show at the city's Congress Center for students in the school's Transportation Design program. The exhibition included work from nine graduating Masters' students and 13 Diploma students, as well as a Mercedes-Benz-sponsored project by MA students, a Renault-sponsored project by undergraduates in their 4th and 6th semesters and three Volkswagen-sponsored projects. Projects from the graduating MA students included: Porsche P'5200 Stephan Everwin Named after Porsche's product matrix - 5000 being the category for sport and 200 representing water - the Porsche Design sailing yacht considers the holistic sailing experience rather than just the product itself, "It's not about speed, but the experience," Everwin told CDN.

Renault replaces Scenic with Renault Scenic XMOD Crossover

The Renault Scenic is no more, to be replaced by a rufty-tufty crossover with a raised ride height called the Renault Scenic XMOD. But Renault think they have the answer to the problem and are following the lead of partner Nissan – who junked their mainstream cars and replaced them with crossovers (step forward the Qashqai and Juke) – by dumping the Scenic and replacing it with the Scenic XMOD. The Renault Scenic XMOD isn’t a new car, but the Scenic with a facelift, raised ride height, butch bolt on bits and a nod to 4WD with a new Grip Xtend Traction control system.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.