Porsche 911 997 Cayenne Boxster Sat Navigation Unit 7l5919969 99764213503 on 2040-parts.com

Ariel Atom 500 will come to U.S., packs 500-hp V8

This is the car in which strapping yourself in tight is mandatory. British boutique automaker Ariel Motor Co. is on the verge of rolling out the Atom 500, the latest version of its ultralight, two-seat street and track car, this one fitted with a 500-hp narrow-angle V8.

New Mercedes SL 2012 finally unveiled officially

New Mercedes SL 2012 - finally it's official After two days of leaks on the new SL, Mercedes finally unveils the 2012 Mercedes-Benz SL officially. We’ve started each of the last two days with news of the new 2012 Mercedes SL. Tuesday saw a leak of a brochure scan of the new SL – so we had a clear idea of what was coming – and yesterday saw the arrival of a full gallery of photos of the new SL.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.