Porsche 911 Convertible Vertical Roof Seal ( Left ) Oem New #ns on 2040-parts.com

Toyota previews FT-Bh concept [w/video]

Toyota has released the first images along with a video for its new FT-Bh concept car, set to be unveiled at the Geneva motor show. The FT-Bh – Future Toyota B-segment hybrid – previews a production-destined car designed to maximize fuel efficiency and built using economically-viable construction methods and technologies. The five principal factors that the Toyota's designers have focused on are reducing the car's weight (just 800kg), increasing its aerodynamic performance as well as its powertrain efficiency via thermal energy management and electricity saving qualities.

Fiat 500L MPW stars at the 2013 Frankfurt Motor Show

The Fiat 500L MPW – or Multi-Purpose Wagon, to give it its proper name – is making its debut here at Frankfurt 2013. Building on the lifestyle-orientated 500L, the MPW is meant for “living life to the full,” according to Fiat. As such, the 500L MPW (also known as the 500L Lounge on the continent) offers more practicality, with a ‘5+2’ seat configuration.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?