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Infiniti EV put on hold to concentrate on volume sales
Mon, 03 Jun 2013An Infiniti EV based on the Nissan LEAF (previewed by the LE Concept above) have been put on hold Nissan’s luxury arm, Infiniti, is on a global push to try and make inroads in to the dominance of Lexus in the luxury Japanese car arena, and has ambitious plans to be selling 500,000 cars a year by 2017. But Infiniti sold only a third of that total in 2012, so any chance of hitting the lofty target of 500k cars in the next five years means they must concentrate on volume cars, not niche cars like a Nissan LEAF based EV. That means the LEAF-based Infiniti LE EV Concept we saw at the New York Auto Show in 2012 will stay as a concept for the foreseeable future as Infiniti boss, Johan de Nysschen, seeks volume cars that will push the brand forward and bring proper sales numbers.
Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.
New BMW 320d EfficientDynamics
Fri, 21 Aug 2009BMW is launching the BMW 320d EfficientDynamics at the Frankfurt Motor Show It seems like only five minutes – actually, it was June – that BMW announced the 316d ES as the most frugal car they have ever made. And guess what? This new BMW 320d EfficientDynamics Saloon is labelled as ‘BMW’s most fuel efficient and greenest 3 Series ever’ in the Press Release.