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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Vintage vehicles shine at annual Lime Rock Park fall festival

Mark your 2011 calendar for this event, right now. Vintage racing in the Northeast was virtually invented at Lime Rock Park in Connecticut. The sport was established by the Vintage Sports Car Club of America (VSCCA), founded in 1958, and remained “clubby” for nearly two generations, as anyone who ever saw Fred Willits drive his Bugatti GP car through the Lime Rock pits with his blue blazer buttoned over his driving suit will remember.

Jaguar, Mercury tops in sales satisfaction, J.D. Power reports

The Jaguar brand, sold by Ford Motor Co. last year to India's Tata Motors, won top honors in the annual J.D. Power and Associates Sales Satisfaction Index--the fifth time in six years the luxury brand has taken the top spot in the influential survey.