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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Neiman Marcus Christmas Book features Chevrolet Camaro convertible

Sure, declaring the start of the holiday shopping season at the beginning of October might seem a tad early. But for enthusiasts who have seen pages 44-45 of the Neiman Marcus Christmas Book, the holidays can't come soon enough. Though the production 2011 Chevrolet Camaro convertible won't debut until the Los Angeles auto show next month, a limited-edition version is available through the luxury retailer's holiday catalog.

Russia's Dartz Prombron creates a 2,000-hp armored yacht hauler

Looking to make a statement at the yacht club? This will do it. Russian armored-vehicle manufacturer Dartz Prombron has teamed up with Eduard Gray of Swedish luxury-vehicle design firm Gray Design to create the 2012 Sportback, which is made to haul yachts and maybe scare small children.