Porsche 944 - Front Turn Signal - 477953065 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2014 Mercedes-Benz S-class gets armored

The release of every new Mercedes-Benz S-class is followed by the release of various coachbuilt variants months later, including versions that offer various levels of ballistic protection. SEMA itself produces a factory-made armored S-class. which for the past several generations of the car has been marketed as S-class Guard.

Nissan Pivo 2

By Gavin Green Motor Shows 25 October 2007 02:40 Haven’t we seen this weird Pivo before? We have. Two years ago, Nissan showed the first Pivo, an urban car that features some clever tech specially designed for the challenges of the city jungle.