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Audi plans expansion of hybrids, electrics

Audi plans a rapid expansion of plug-in hybrid and electric vehicles over the next few years as a key component in Volkswagen Group's strategy to dominate the alternative-powertrain market by decade's end. Michael Dick, Audi's board member for technical development, told Automotive News that the next-generation A6 sedan will have the potential to be a full hybrid by the end of 2012. The A6 would join the recently introduced hybrid A8 sedan at the Geneva auto show and the soon-to-be-launched Q5 hybrid crossover.

Peugeot designers showcase 208's attributes

Peugeot's all-new 208, which will replace the 207 in the Spring of next year, is an important car for the French firm. With a more dynamic design than its forebear, the new 208 is both lighter and smaller than its predecessor, aiming to embody ‘the principles of agility and efficiency', Peugeot claims. In the video to the left head of design Gilles Vidal and designers Pierre Authier, Anna Costamagna and Sylvain Henry talk us through some of the key design elements of the new B-segment car.

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.