Porsche 996 3.4 Sport Fvd Cam Shaft on 2040-parts.com

Ford B-MAX off to a strong start in UK

The new Ford B-Max compact people carrier is off to a strong sales start in the UK, with 1,000 already delivered to customers. And that eye-catching advert (we’ve posted it below – Ford in Europe need all the help they can get to garner sales!) will no doubt raise awareness of the long-awaited replacement for the old Fiesta-based Fusion MPV and help make the B-Max a success for Ford in a segment they once dominated, but which they’d left to wither on the vine. But eye-catching  advert for the new B-Max or not, the B-Max is already selling well with over 1,000 cars delivered to customers in the last few weeks and orders for 2500 cars received by Ford in the UK before the B-Max even appeared in showrooms.

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

ICEM Style creative design software launched

ICEM Ltd, known for its ICEM Surf Class A surface development software, has launched ICEM Style, a new software product developed specifically for use by creative designers in the transportation design and industrial design industry. The launch presentation highlighted the integrated workflow from concept development in ICEM Style, through to refinement in ICEM Surf, enabling designers and engineers to share the same model data throughout the design process. According to ICEM, it is now possible, for the first time in a concept design tool, to design in a photo-realistic modelling environment, without using third-party visualisation products, or to wait for a static rendering to be generated.