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Ford improves simulators to help driver safety

Today's cars are loaded to the hilt with technology. Given modern vehicles' built-in opportunities for driver distraction, not to mention society's penchant for mobile-device use while motoring, it's a wonder we get home safely at all. To that end, Ford has upgraded its Virttex virtual-reality machine to study driver performance in the pursuit of safety devices and driver-aid development.

Toyota previews FT-Bh concept [w/video]

Toyota has released the first images along with a video for its new FT-Bh concept car, set to be unveiled at the Geneva motor show. The FT-Bh – Future Toyota B-segment hybrid – previews a production-destined car designed to maximize fuel efficiency and built using economically-viable construction methods and technologies. The five principal factors that the Toyota's designers have focused on are reducing the car's weight (just 800kg), increasing its aerodynamic performance as well as its powertrain efficiency via thermal energy management and electricity saving qualities.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.