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Fiat challenges RCA students to design the 500 or Panda of 2020

Fiat is challenging Vehicle Design students at London's Royal College of Art to explore how the Fiat 500 and the Panda might look in 2020 in a new contest called ‘Two of a Kind'. 14 teams of four students from across all design disciplines are asked to design innovative exterior and interior proposals taking interactivity, digital interface, sustainability and global appeal in account, using the Fiat design language as a starting point. The Master's students will be supported by six lectures at the RCA from some of the carmaker's top designers, such as head of design (Europe, Middle East and Asia regions) Roberto Giolito and head of global design Lorenzo Ramaciotti.

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

BMW to push build-to-order for X3

BMW wants you to buy a car the European way: The German automaker, which wants to pass Lexus as the leading luxury brand in the U.S. by 2012, is trying to convince its U.S. customers that they should order their BMWs with exactly the stuff they want on it, not settling for whatever is on the lot.