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New Jaguar XJ (2010) – Ian Callum speaks

Ian Callum reflects on the design of the new Jaguar XJ Ian Callum is Design Director for Jaguar, and the man does have a good pedigree. His career started round the corner from us, at Ford’s Design & Research facility at Dunton. He worked on a number of Ford’s RS projects, before moving on to TWR to join Tom Walkinshaw, and was responsible for the design of the Aston Martin DB7 and the Vanquish.

Design Services: Car Menu launched

Within almost every automotive design department throughout the world, their comes a time when a junior designer is dispatched to find a picture of some new model's tail lamp, the side view of a particular class leading competitor or examples of several new cars' colour and trim packages. Whilst looking at the competition is not necessarily a healthy way of finding ideas, it is often essential to demonstrate what is feasible, check in-house proposals are not too derivative, or show how advanced a design theme is relative to the same type of cars on the market. But even if the particular aspect of a car can be found, press packs and magazines typically show cars in the flattering light of an exotic location or being drifted around a corner on opposite lock; rarely are these images particularly useful.

BMW SUCCESS AT BCA SALE

A WIDE selection of used BMW vehicles fetched a total of £9.2 million at a special sale held by BCA in December. 325 vehicles were sold at the Virtual Auction held at Park Plaza Riverbank, with an average selling price of £29,700. Interest was fuelled by a number of vehicles making their used market debuts, including the Mini Cooper D Countryman, new 520d, 525d and 530d 5 Series models and the X5 X-Drive 4.0d M Sport.