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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
2013 Mercedes GL: Official
Wed, 04 Apr 20122013 Mercedes GL Mercedes Benz has officially revealed the 2013 Mercedes GL SUV at the New York Motor Show. On sale in the UK early 2013. We had photos of the 2013 Mercedes GL in last week ahead of its official reveal at the New York Motor Show, but now the show is under way – well, press day at least – Mercedes has now revealed their big SUV officially.
Aston Martin Vantage gets V12, but we won't get one
Tue, 03 Feb 2009The Aston Martin V12 Vantage, the hottest version of the two-seat coupe, is the latest step in the automaker's new-model offensive for 2009. Revealed just days after the Rapide four-door, the V12 Vantage is the second of four major reveals from Aston this year. Also coming is the DBS convertible, which will share stand space at Geneva with the V12 Vantage and a concept for a new Lagonda, the dormant brand that Aston plans to bring back to life as a super-luxury Rolls-Royce/Maybach challenger.