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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

First Sight: BMW Zagato Coupé

"I've been looking for a way to collaborate with Zagato and Nori [Norihiko Harada, Chief Designer Zagato] for around 20 years," explains Adrian van Hooydonk, Senior Vice President BMW Group Design as we stand in the shadow of the magnificent Villa Erba. "Last year at this event we had a conversation and decided that it was the right time to do something." BMW and Zagato both have history associated with the Concorso d'Eleganza Villa d'Este – Europe's most glamorous car show – yet until last weekend the two illustrious names had never crossed paths. The BMW Zagato Coupé marks the first project between the two and the first Italian-designed car to wear the blue and white propeller since the 2003 Bertone Birusa.

BMW-Toyota partnership may yield hybrid Z4, new Supra

The BMW-Toyota sports-car lash-up has been reported on for a couple of years now, but new information from a report in the U.K.'s Autocar sheds more light on the future of the BMW Z4 and what this year's Toyota FT-1 concept will ultimately herald. Like the current Z4, its predecessor and the Z3 before it, as well as every generation of Supra, the new platform will feature a front-mounted gasoline engine. From there, things look to be diverging wildly as technology marches forward.