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Frank Stephenson on the importance of color in design
Wed, 01 May 2013During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.
2013 Mercedes-Benz SL previewed by leaked brochure
Tue, 13 Dec 2011Here's the image that has the Web abuzz today--an apparent brochure scan of the 2013 Mercedes-Benz SL distributed by a European automotive site. Design cues reminiscent of the SLS AMG are unmistakable, and the new SL also takes on a fairly prominent iteration of the corporate front fascia. Underneath, Mercedes is promising a new aluminum architecture that will save weight while boosting rigidity.
New Nissan Micra loses ground in Europe over quality issues and no diesel option
Mon, 10 Oct 2011Nissan Micra Sales fall in Europe Nissan trumpeted the new Micra as its ‘Global Compact Car’ in the run-up to its reveal at Geneva last year. And by ‘Global’ they meant ‘Produced in Emerging Markets’. Which is a big change from the last generation Micra which was produced in Sunderland, but a move that seemed to make sense in a world where small cars in emerging markets are a priority, and where cost of production is much lower.