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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Opel Astra OPC Extreme debuts before Geneva

The Geneva motor show starts next week, which means we get to see an awesome selection of cars that will never come to our shores. On Wednesday, Opel added the Astra OPC Extreme to that category, which now includes the Jaguar XFR-S Sportbrake, Volkswagen Polo and Aston Martin Vantage N430, among others. The Astra OPC Extreme is 220 pounds lighter than the already-hot OPC, thanks to the use of carbon fiber.

Jaguar F-Type Coupe production starts & Jaguar R Performance Centres launch

José Mourinho gets the first Jaguar F-Type Coupe You would be forgiven for thinking the Jaguar F-Type Coupe is already roaming the roads in the hands of customers, such has been its profile in recent months, but you’d be wrong. However, Jaguar has now started serial production of the F-Type Coupe and the first man in line for a nice, shiny F-Type Coupe is José Mourinho, as we reported a couple of months ago. The ‘Special One’ was presented with his new car – in Stratus Grey with 20-inch Gyrodyne Black and Diamond Turned Wheels, Red Brake Calipers, Panoramic Glass Roof and Meridian Sound – by two of the F-Type manufacturing team from Castle Bromwich - Gary Johnson and Steven Gaut – at an event in London.