Power Side View Door Mirror Assembly Passenger's Right on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

One lap of the Web: A Ferrari F40, Sebastian Vettel and random acts of 'squandering'

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Blood pumping, screaming your lungs out -- do you remember that first joyride during your formative years?

Pebble Beach Concours d’Elegance 2014 preview

The driving directions to the Pebble Beach Concours d’Elegance tell you that this is an event held in a very special place. Whether you’re arriving from San Francisco, Los Angeles, Santa Cruz or Monterey, Pebble Beach is one of the world’s premier automotive events. In the words of the organisers, “only the most beautiful and rare cars are invited to appear on the famed 18th fairway of Pebble Beach Golf Links”, with “connoisseurs of art and style” gathering to admire the masterpieces.