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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Skoda number one for customer service

There’s seemingly no end in sight for the rise and continued rise of the Skoda brand. Fresh from the Superb and Yeti being named as the UK’s top two most satisfying cars to own, Skoda has now been named the number one automotive brand for customer service. The company topped the automotive tables in July’s UK Customer Satisfaction Index Summary (UKCSI), produced by the Institute of Customer Service.

Chrysler adds sporty S trim features to the 200 sedan and convertible

Chrysler is looking to add a little sport to the Chrysler 200 sedan and convertible with the addition of the S trim line. Don't expect anything too extreme--the S package consists of some interior and exterior upgrades, and a few suspension revisions. Changes include unique 18-inch wheels with painted black pockets, a grille with an S model-only winged badge and black background headlights.