Power Window Regulator W/ Motor Front Rh Right Passenger For 94-01 Dodge Ram on 2040-parts.com

Volkswagen plans 4 million cars from one platform

Volkswagen is pushing the global-platform concept to a level unprecedented in the auto industry, introducing a modular platform this summer that eventually will be the basis of microcars, sedans, crossovers and SUVs for its four largest brands. While automakers now share platforms across brands and sometimes even segments, the VW initiative that starts this summer is far more ambitious than anything seen so far. By 2017, some analysts estimate, the MQB platform that debuts with the Audi A3 eventually will be used in 4 million units a year--close to half of VW's annual production.

Let Q modify your Aston Martin

We imagine there were really two options for naming Aston Martin's new personalization program: Q, or something boring like Amalgamated Personalisation & Colour Programme, complete with British spellings that will vex most spell-checking software and render it unsearchable in Google. Fortunately, Aston Martin has wisely decided to adopt the same name as the Quartermaster in Ian Fleming's "James Bond" novels -- a pure coincidence, we're told. Lucky owners of these customized machines will be able to tell their friends that it was Q who added a few special touches to their cars.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.