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Nissan's marketing pays off, so it spends more

Aggressive incentives and ad spending have helped Nissan North America Inc. rack up a bigger sales gain this year than Asian rivals Toyota, Honda and Hyundai-Kia. Now Nissan plans more of the same.

Porsche 911 Carrera 4 (2012) first official pictures

Porsche has a new four-wheel drive - but it's not the Macan crossover, or an SUV of any description. The new-generation 911 has had the all-paw treatment, growing wider wings and fatter tyres in the process. It's also lost around 65kg compared with the old 997 Carrera 4, and Porsche claims it's a good deal faster too.

Nissan and Fiat marketing heads trade insults over 'visual pollution'

A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.