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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Keep Cruisin', Marv Spector

For the last 30 years or so, you could belly up to the service counter at Specter Off Road in scorching Chatsworth, Calif., deep in the Valley, underneath the red-and-white arrow that stretches the length of the squat stucco building. You'd first have to stroll past the long and dark row of dizzying Toyota Land Cruisers -- Japanese fire trucks, FJ60s with roof-mounted machine guns and a propane-powered 1973 Baja 1000 champion. Past the glass cases of old photos and model kits and RC cars from Japan.