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AW Design Forum: Nissan design boss challenges cookie-cutter design

Using provocative words such as “guilty” and “fearful,” Nissan Design America chief Bruce Campbell was blunt in his assessment of the current state of car styling: There's too much sameness. Speaking at the AW Design Forum on Thursday morning in Detroit, Campbell pulled no punches, pointing to the bad economy, global design--and fear--as reasons for blandness in sheetmetal. “We are guilty of this sameness.

New Mercedes SL 65 AMG – the video

New Mercedes SL 65 AMG on video With the 2013 Mercedes SL 65 AMG now revealed, Mercedes has sent us a video of the new range-topping SL in action. We had the reveal of the new Mercedes SL 65 AMG earlier this week ahead of a public debut at the New York Auto Show in April. And despite the hope that Mercedes would continue its line of V12 range-toppers in the new SL, we still had our doubts it would happen.

Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.