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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Skoda Vision C Concept is a stylish 5-door coupe

The Skoda Vision C Concept could be heading for production as an Octavia Coupe The rise and rise of Skoda since it was a Soviet skip maker has been dramatic under the banner of the VW Group, and many of its cars are the pick of the VW Group offerings. But now Skoda look to be heading in a new design direction which looks set to produce far more stylish and dramatic cars than they have to date – just like this Skoda Vision C Concept. The VisionC – seen in the design sketch from Skoda above – is a swoopy five-door coupe with a low roofline, shallow glass area and a steeply-raked windscreen; it looks like a Skoda take on the VW CC or Mercedes CLA.

Peugeot 308 hits almost 100mpg

Peugeot Peugeot has proved that three-figure fuel economy figures for petrol engines might not be too far from becoming a reality, as its new 308 has set what it claims is a record of 99.1mpg. The 2014 European Car of the Year, powered by a 1.2-litre turbocharged petrol Puretech engine, covered 1,124.7 miles on just one tank of fuel when tested on a track in Spain. Top 10 most economical carsPeugeot 308 review (2013 onwards) In doing so, it took more than 32 hours of driving to consume the 51.4-litre contents of its fuel tank.