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Saab targets German luxury foes with a new 9-5

The redesigned 2010 Saab 9-5 Aero sedan is big, filled with technology, and designed and engineered to compete with the Audi A6 and the Mercedes-Benz E-class sedans. “The new Saab demonstrates that we are alive and kicking,” said Victor Muller, CEO of Spyker Cars NV, the Dutch sports-car maker that purchased Saab from General Motors Co. in February.

Aston Martin at the Paris motor show 2008

By Ben Barry Motor Shows 03 October 2008 10:13 The buzz around Aston Martin continues. The now independent brand is teasing motor show visitors with a styling buck of the One-77 (the ultra-exclusive £1.2 million supercar that’ll be limited to a run of, yep, 77 when it arrives in 2009) that reveals just its front right and rear left aspects, plus there’s an automatic DBS on display and talk of exciting future Aston Martin projects. James Bond’s favourite Aston now comes with Touchtronic – a six-speed ZF automatic gearbox that’s borrowed from the DB9 but substantially beefed up.

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.