Preco 4242 Amber Strobe Light on 2040-parts.com
Lakeland, Florida, US
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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
BMW DesignworksUSA Metro Inspiro
Tue, 08 Feb 2011DesignworksUSA, the global design consultancy of BMW, has created its vision of the Metro system. Commissioned by Siemens in the summer of 2010, the BMW Group subsidiary developed the design of the new Metro Inspiro – a further chapter in the long-standing cooperation of the two partners. The Metro Inspiro assignment tasked the design team to live up to the increased demands on travel comfort and spatial perception, optimize transport capacities and provide regional public transportation services with additional possibilities for individualization.
McLaren P1 gets an Arctic shakedown (+video)
Wed, 01 May 2013So McLaren are busy throwing the worst conditions they can at the P1 to make sure it can perform even in the harshest of conditions and be the best driver’s car in the world – even when there’s several feet of ice under its wheels. McLaren has had several XP prototypes of the P1 running round the world’s harshest climates – hot and cold – and have delivered a video of the P1 prototype playing on the ice in the north of Sweden – inside the Arctic Circle – to keep interest in the P1 bubbling along ahead of its dynamic debut in the UK at the Goodwood Festival of Speed in July. Despite its enormous power – 903bhp from a combination of its turbo 3.8 litre V8 and electric motor – the P1 does look composed and capable, even with sub-zero temperatures and a surface that has zero grip.