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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Bugatti Veyron Grand Sport Vitesse Jean-Pierre Wimille Special Edition. Yes, another Veyron ‘Special’
Thu, 25 Jul 2013The Bugatti Veyron Grand Sport Vitesse Jean-Pierre Wimille (pictured) is the latest Veyron ‘Special’ We haven’t tried to do the sums yet, but we’re beginning to wonder if Bugatti has produced more ‘Special Edition’ cars than MINI has? Certainly, in a sales volume to special edition ratio, they must be streets ahead. And now we have yet another Special Edition Veyron. The Bugatti Veyron Grand Sport Vitesse Jean-Pierre Wimille Special Edition (for that is the catchy little moniker Bugatti has bestowed on their latest effort) will be a limited run of three cars and is the first of six special edition ‘Bugatti Legends’ Veyrons planned for the VW supercar.
New Mercedes GLA teased on video
Tue, 13 Aug 2013Thye new Mercedes GLA (pictured) teased on video ahead of Frankfurt It was only last week we revealed that the latest iteration of the new Mercedes A-Class – the Mercedes GLA Compact SUV – would be making its debut at next month’s Frankfurt Motor Show in production guise. And now Mercedes are starting the tease. They kicked of late yesterday with a sketch of the new GLA, but as we’ve already seen the concept at Geneva, and designers sketches are not exactly the most reliable interpretation of the reality, we didn’t see much point in republishing them (you can see them on Mercedes Facebook page).