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Lister Motor Co. is back in business, apparently

This summer has been a big one for fans of limited-production British automakers. First, we heard that TVR has returned, or is at least planning to return, with production expected to resume in 2015. Now we're getting word that Lister Motor Co., which built the remarkable Lister “Knobbly” Jaguar cars, is getting a new lease on life.

Honda S660 Concept sports car for Tokyo Motor Show 2013

Honda has announced its line-up for the 2013 Tokyo Motor Show –　and right at the top of the billing is this tiny but mighty S660 Concept roadster. As the name suggests, the S660 is only billed as a concept. But looking distinctly like an evolution of the 2011 Honda EV-STER show car [note this is a 2011 concept despite the title of a later link…], could it be that the Japanese manufacturer is finally about to build a new sporting model?

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.