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Studio Focus: SAIC European Design Centre

SAIC European Design Centre Brands MG and Roewe Established 2010 (in current guise) Location Longbridge, UK Staff 35 Studio leader Martin Uhlarik SAIC's presence in Europe is limited at best through its MG brand, but if its sales are almost exclusively concentrated in its home Chinese market currently, MG's design roots are firmly planted in its spiritual British soil. All current Morris Garages cars – the MG6, 3 and 5 (in chronological order) as well as the CS concept shown at the Shanghai motor show in April – are products of SAIC's European Design Centre in Longbridge, near Birmingham in the English midlands, albeit finalized in Shanghai. The studio was opened in 2010 after a £5million investment in SAIC's UK Technical Centre but such are the ambitions of the company that it has already received a further £1.5million investment to almost double its size.

Kia ED

The first official photos of the new Kia ED 5-door hatch were released at the time of the British Motor Show. As part of Kia's continuing effort to establish the brand in the European market, ED jumps straight into the hottest and the most competitive cluster of the European C-segment. Previewed as the Cee'd concept at the 2006 Geneva Motorshow, ED is not only looking to take on the likes of Ford Focus, Renault Megane and VW Golf, but also aims to lift the brand image and appeal to 'badge conscious' European consumers.

Aston Martin to revive Lagonda marque

Aston Martin CEO, Dr. Ulrich Bez, announced the firm's intentions to revive the fabled Lagonda marque in a statement to the media yesterday. "After my eight years with Aston Martin, four with profitability, and 16 months of independence, it's time to think about a longer term future." Bez said.