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Alfa Romeo 4C (2013) first official pictures

This is, at long last, the production-ready Alfa Romeo 4C. The mid-engined sports car will make its debut at the 2013 Geneva motor show in March and go on sale shortly afterwards in Europe. The 4C will also spearhead Alfa’s revival in the United States.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Ford puts Volvo up for sale

Having spent most of the last twenty years carefully building up a portfolio of Prestige European car makers, including Jaguar, Land Rover, Aston Martin and Volvo, the last of these, Volvo, has now been put up for sale by Ford. This hardly comes as a surprise when you see the precarious state of Ford. It’s busy going cap-in-hand to the US government looking for a bail out, and selling off Volvo could add several hundred million pounds to its decimated balance sheet.