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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Ford's 1.0-liter EcoBoost wins engine of the year

Ford's 1.0-liter EcoBoost engine was named the 2013 International Engine of the Year on Wednesday, marking the second consecutive year it has done so. The engine also took home the highest score in the history of the awards, along with a “Best Engine Under 1.0-liters” category. The tiny engine packs a respectable punch for its size, producing 123 hp and 148 lb-ft or torque (Specs may be different pending specific model the engine is in).

Audi e-Tron revealed at Frankfurt

Audi has launched the e-Tron at Frankfurt And this morning Audi has revealed the detail. The Audi e-Tron has four electric motors producing a relatively modest 313bhp, but with a frankly unbelievable 3,319lbs/ft of torque. And we thought the new Bentley Mulsanne had a lot.