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Kia wins in Automotive Brand Contest

Kia has scooped four awards in the first-ever Automotive Brand Contest. Organized and promoted by the German Design Council, the new international brand and design competition announced the winners on 22 July. The Automotive Brand Contest honors achievements in the fields of brand management, brand communication and design in the automotive area.

Vast Private Collection To Go Under The Hammer

AN AUCTION of more than 1,000 lots all from the same collection is due to go under the hammer later this month. The collection belongs to Michael Banfield, who has amassed a huge collection covering the history of the car in the UK. Among the earliest cars for sale are a 1904 Mors Roi de Belges, which is in perfect working order, ready to be used and is estimated to make £500,000.

Toyota tests chips that improve hybrid efficiency by 10 percent

Toyota announced on Tuesday that it has developed a new semiconductor, claiming it can boost fuel efficiency in hybrid cars by an impressive 10 percent. The semiconductors manage the flow of electricity through the power-control unit that connects the battery to an electric or hybrid car's motor and generator. The newly developed semiconductors are said to consume only a tenth of the energy of today's chips, while allowing the power-control unit to be 80 percent smaller.