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New Mercedes S Class to use Maybach badge on top models?

Will the top-end Mercedes S-Class models get the Maybach badge? (S63 AMG pictured) Having tried to bring the Maybach badge back from the history books and build a car to compete with Rolls Royce, Mercedes finally admitted it hadn’t worked last year and called time on their Maybach adventure. But having spent untold millions on reviving the Maybach name – and giving it public awareness – it seems Mercedes may not be prepared to shelve the Maybach name completely as there seem to be plans afoot to badge the extra long Mercede S Class with the Maybach badge.

Mercedes-Benz inaugurates Advanced Design Studio in Beijing, China

Mercedes-Benz inaugurated its global Advanced Design Center in Beijing, China, yesterday, Thursday July 21. The Beijing design center, Daimler's fifth advanced design studio worldwide, further reinforces the growing importance of the Chinese auto market and Beijing in particular; the city is increasingly influencing changing needs and trends. The new 1,000 square meter Advanced Design Studio employs a total of around 20 designers who will contribute to the future design of Mercedes-Benz automobiles, competing and working with the company's other studios in Germany, Italy, Japan and the USA.

Gert Hildebrand on his new challenge at Chinese startup, Qoros

Qoros Auto, a new start-up luxury automaker which launched in China late last year, is poised to take on the established German firms in the increasingly competitive luxury segment. The company was formerly known as Chery Quantum Auto Co. Ltd (“CQAC”) and is a 50/50 joint venture between Chery Automobile and Israel Corporation.