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Lexus LF-Gh at New York
Mon, 21 Mar 2011Lexus LF-Gh Concept at New York First, the image at the top. This isn’t a photo of the Lexus LF-Gh by a modern impressionist, it’s just the image Lexus are using on a site that seems to have sprung up today - Lexus LF-Gh Concept. Secondly, we really have no clue what the Lexus LF-Gh Concept is that is going to turn up in New York in a few weeks.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
2014 Chevy Corvette appears in Gran Turismo 5
Tue, 13 Nov 2012Information on the seventh-generation Chevy Corvette has been popping up in different places for months. First we saw the front end leaked by a supplier. Then we saw mules testing with C6 bodies.