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Design Essay: BMW i – Setting the industry agenda for the next decade

Many have already dismissed BMW i as a radical experiment too far ahead of its time, but looking beyond the glossy carbon fiber facade reveals three ways it will change the automotive landscape during the next decade: 1. Re-define the EV category Despite Tesla, Nissan, GM, Renault and Toyota all operating in the EV space, global sales in 2012 totaled just 54,000. Many put this down to high-cost and range anxiety, but another key factor is nearly always overlooked.

CAR tech: who's to blame for your car's terrible fuel economy?

In early 2013 Audi lost a case brought by the Advertising Standard Agency (ASA) because of ‘misleading’ fuel economy figures used in an advert, after a customer complained they couldn’t get anywhere near the 68mpg quoted. The court case once more exposes the yawning gap between officially sanctioned mpg figures and those experienced by owners. A recent study by the Independent Council on Clean Transportation (ICCT) looked at cars sold in the UK and Europe, and discovered the difference between official mpg figures and real-world driving had grown from 8% in 2001 to a barely believable 21% in 2011.

Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.