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Lincoln's big ad is a FAIL, LOL, OMG

The automotive punditsphere mocked Lincoln's "Steer The Script" campaign when it was announced, in typical teaser form, a few months ago. Well, here it is -- what's essentially the culmination of Lincoln's hopes and dreams; its big comeback splash to the largest American audience of the year, distilled into a breathtaking work of staggering incompetence. Sometimes, the pundits are right.

Daimler, Ford & Nissan Hydrogen Alliance

Daimler (Mercedes), Ford and Nissan-Renault have formed an alliance to co-develop hydrogen fuel cell technology for a range of new cars. Yesterday, we reported that Mercedes has postponed the launch of their hydrogen fuel cell B Class until 2017 and is in talks with Nissan and Ford to co-develop hydrogen fuel cell technology. Those talks have now turned in to an alliance between three of the world’s biggest car makers.

McLaren SLR Stirling Moss – the Video

Mercedes McLaren SLR Stirling Moss Featuring the same underpinnings as the McLaren SLR 722, it develops 650bhp and manages 0-60 mph in 3.5 seconds and a top speed of 217 mph. Which should be enough to dislodge the toupee of those who can afford to buy it. McLaren are only producing 75 SLR Stirling Moss, so perhaps it’s no real surprise that we’ve seen so little about the SLR since it launched.