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Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

2008 EyesOn Design Awards

I was once told that the EyesOn Design Awards was initially conceived as an award by which a vehicle would be judged by visually-impaired individuals. The prerequisite for winning was that the beauty of a vehicle would have to be determined solely through the medium of touch. Though it may seem odd that the award is presented by the Detroit Institute of Ophthalmology (DIO) - an internationally-recognized non-profit organization known for helping the blind and visually-impaired - it has since grown to become one of the most prestigious automotive design award ceremonies to date.

Exclusive: Derek Jenkins to become Design Director at Mazda

Derek Jenkins, former chief designer at the Volkswagen Group design studio in Santa Monica, will become the new Director of Design at Mazda's R&D Design Center in Irvine, CA. Jenkins, who resigned from Volkswagen on March 17th, will be filling the position previously held by Franz von Holzhausen, who left Mazda in August last year to become Design Director at Tesla Motors. "I'm excited to take on something new," Jenkins told CDN.