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Only the top is soft in new Audi A5/S5 cabriolet

Audi is bucking the trend among luxury automakers who are churning out hardtop convertibles, as the new A5/S5 cabriolets that will reach these shores in October will be the old-fashioned, soft-top design. While other manufacturers such as BMW, Mercedes-Benz, Lexus and Volvo, among others, offer folding hard-tops, Audi says the compromise necessary to make room for the top and all its mechanical apparatus makes a soft-top the right choice for a small to mid-size convertible. The soft top is well insulated; even during a steady rain during our first drive of the car, the cabin was relatively quiet.

Ford cuts 2010 prices by up to 15%

Ford has cut prices of its big cars by up to 15% By Tim Pollard Motor Industry 26 March 2010 12:00 Ford today announced sweeping price cuts across its large car range – lopping up to 15% off the price of models such as the Mondeo, S-Max and Galaxy. The news comes after Ford raised price four times in the past year.The Blue Oval has drawn criticism in the past for artificially high list prices, which have penalised business buyers. In the UK, company car tax is calculated by the P11D price which is based on the list price, not the transaction price, and 70% of large Fords are bought by fleets.Private buyers have historically scored large discounts on big Fords, as did corporate buyers – making many question the need for higher list prices.

Nissan 370Z convertible likely to break cover at New York auto show

The drop-top version of the Nissan 370Z likely will bow at the New York auto show. The convertible follows the coupe version, launched at the end of December. The open-air 370Z would arrive for the 2010 model year.