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Who's Where: Bryan Nesbitt becomes General Manager of Cadillac
Fri, 31 Jul 2009Bryan Nesbitt, who until last week was General Motors' North American Vice President of Design, started his new role as general manager of the Cadillac brand on Monday, July 27. His appointment, which surprised many, is part of an effort to integrate design, marketing and advertising, which have always been intrinsically linked. While this move marks a significant step change in the positioning of the new General Motors, which, under the direction of product czar Bob Lutz, has seen fit to promote a young designer into such a high level managerial position, it is a triumph not only for Nesbitt, 40, but for all designers: it is the first time that a designer has been promoted to one of the top executive roles at an automotive company.
Nissan Sentra wrings out 1 mpg more to sweeten payout
Mon, 27 Jul 2009Engineers at Nissan Motor Co. are scurrying to eke another mile or two per gallon out of their vehicles to win customers who come looking for federal cash-for-guzzlers money. "We want as many of our products as possible to pop up on the shopping list," Nissan North America spokesman Brian Brockman says.
Toyota: Runaway Prius accounts ‘inconsistent' with testing
Mon, 15 Mar 2010Toyota is challenging the accounts of a motorist whose Prius sped out of control last week in San Diego, calling his reports of the incident “inconsistent” with the initial findings of the company. Toyota released the results after two days of testing on a 2008 Prius hybrid that sped out of control last week in California, and it maintained that the car's brakes and throttle functioned properly. The now-infamous incident occurred on March 8, when a Prius driven by James Sikes was reported in a 911 call to be speeding uncontrollably.