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Range Rover Evoque gets cheaper in USA

Land Rover has introduced a new entry-level Range Rover Evoque for the US with fewer toys and a lower price tag. It’s quite hard to believe that the USA has taken to the Range Rover Evoque considering their love for full size SUVs and their general feeling of unease about the reliability of Land Rover’s products. But take to the Evoque they have, although perhaps not quite in the numbers Land Rover would like.

Virgin enters 2014 Formula E championship: worth a watch?

By Damion Smy First Official Pictures 05 December 2013 12:59 Sir Richard Branson will back a Virgin-entered car in the 2014 Formula-E championship, it's been announced today (5 December 2013). It's the ninth confirmed entry for the all-electric racing series, which gets underway in September 2014. But is this high-profile entry enough to make the championship credible to motor racing fans?

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.