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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Nissan opens new North American design studio

Nissan Design America Inc. has opened a new design studio in Farmington Hills, Michigan, on the grounds of Nissan Technical Center North America. The $14 million investment represents an expansion of Nissan's design capabilities in Farmington Hills as well as a shift in design capabilities.

Mercedes SLS AMG Gullwing – the Website

Mercedes has launched a website to promote the SLS AMG Gullwing As well as the pictures we also had the SLS AMG Press Release for those who want every nut and bolt detail put together by Mercedes. But now Mercedes has gone one better, and put up a Mercedes SLS AMG Website (well, a micro-site anyway) so those that are mesmerised by Mercedes’ 21st century recreation of the legendary 300SL can get their fix of all things SLS between now and 2011 when the SLS is likely to hit the roads. The website’s not a proper configurator as such, rather a complete encyclopedia of all things SLS –  from technology to interior – with lots of images and detail.