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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Drug driving to be a criminal offence with new roadside ‘Drugalysers’

Drug Driving - Roadside tests coming this year The government is to enact law to make driving under the influence of drugs punishable in the same way as drink driving. If you thought driving under the influence of drugs was  already a criminal offence, you’re right. Sort of.

Fiat UK launches design competition

Fiat Group Automobiles UK, has announced a nationwide design competition to find fun new ways to travel. The competition starts today. The contest, called the ‘Smiles per Hour Design Competition', is a UK-wide search for budding inventors of tomorrow to create interesting and amusing ways to enjoy a journey.