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CAR interviews Ferrari chairman Luca di Montezemolo (2010)

CAR recently interviewed Luca di Montezemolo, chairman of Ferrari. He's one of the most established names in the supercar arena, having started with Ferrari in 1973 as founder Enzo’s assistant and grand prix team manager. After winning two world championships with Nikki Lauda in 1975 and 1977, he left to head the organisation responsible for staging the 1990 football World Cup in Italy.

Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

CPP buys Bowler Offroad

Bowler Nemesis - Now made - and owned - by CPP Goodness, CPP Manufacturing are busy little bees at the moment. No sooner do we learn that CPP has bought Spyker Cars (well, strictly speaking it’s CPP Global Holdings Ltd who are hoovering up with Vladimir Antonov’s money) than we discover CPP has also acquired Bowler Offroad. For the uninitiated, Bowler are the makers of bonkers offroad vehicles that can probably be best described as Land Rover Supercars.