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Citroen to revive iconic DS badge

Citroen will revive its legendary DS badge for a new range of near-premium models, industry sources said. The French brand will unveil plans for the new DS range on Wednesday, when the carmaker launches a global rebranding campaign. A concept previewing the first DS-badged model, a DS3 small car, will debut at the Geneva motor show in March.

Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.

Peugeot Exalt to be reinvented for Paris show

Peugeot design director Gilles Vidal has confirmed to Car Design News that the Exalt concept, which debuted at the Beijing auto show earlier this year will be shown at October's Paris motor show. However, while the car shown in China featured color and trim materials specific to the region, the Exalt that will grace the show stand in France will be different. "The car was presented at the Beijing auto show, and all the materials used in this car are sourced in China or Asia," says Vidal.