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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Has Aston Martin axed the Cygnet?

Aston Martin Cygnet axed? There was a certain logic to the Aston Martin Cygnet. After all, makers of luxury and supercars do need to find a way to trim their average Co2 emissions across their range, and there’s a potential market for a pretend Aston Martin for ‘er indoors.

Ferrari 149M Project for Geneva Motor Show – looks like a California update

Ferrari Project 149M will be revealed on 12th February 2014 It’s was 2012 when Ferrari updated their entry-level car – the Ferrari California – with less weight, more power and a handling package, and it looks like they’re about to do the same again. Ferrari are trailing a reveal of ‘Project 149M’ for the 12th February – and a reveal at the Geneva Motor Show next month – which, although slightly cryptic sounding, does point firmly to a Ferrari California ‘Modificato’. The California has the internal product code ‘F149′ and Ferrari has a history of producing ‘Modificato’ or ‘M’ versions of their road cars to move the game on – think Ferrari 575M.