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Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory It’s a nice idea to build a limited edition car – the Lotus Exige LF1 – to celebrate very one of the 81 victories Lotus has enjoyed in F1, but it does make you wonder if Lotus has done it because they’re never likely to win again (and if they do, do they produce another LF1?). Still, Lotus has pulled out the icon JPS livery for the Lotus Exige S (from the days cigarettes could be advertised) to give the LF1 a pretty paint job of black and gold (with added red bits) including a black and gold Lotus badge up front and a contrast stitched interior with F1 logos on the seats. Also interesting is that each car will receive a plaque commemorating each individual victory, from the 1960 win at Monaco with Stirling Moss behind the wheel to the last in Australia in 2013 with Kimi Raikkonen.

Dodge lands anchorman Ron Burgundy as spokesman

Dodge landed legendary anchorman Ron Burgundy as its new spokesman for the 2014 Dodge Durango. Will Ferrell's character will host several spots shown on broadcast, cable, and on the Internet at funnyordie.com or burgundydodge.com. The 2014 Dodge Durango is on sale now with a base price of $30,790.

Dodge Dart (2012) - first pictures of the American Alfa

Dodge is reviving a badge from the 1960s for its new Dart compact car - and it's based on Alfa Romeo underpinnings. The new 2012 Dodge Dart borrows the Alfa Romeo Giulietta architecture, available within the group now that Chrysler is part of the Fiat group. Dodge dubs its the new Compact US Wide (CUSW) platform, and we'll see this rolled out across the group.