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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
The best 14-plate new car deals
Fri, 21 Feb 2014If you're in the market for a new car you'll probably know that the new 14-plate registration numbers come into effect on 1 March. The plate-change is likely to result in an increase in sales, and if you're planning to buy a new car soon it's essential that you head to the showroom or online broker site as well prepared as possible. To make the process easier we've lined up 10 of the best new cars on sale, and found the best deals, discounts and finance offers available.
Geneva motor show 2011: A-Z preview and review
Mon, 28 Feb 2011Welcome to CAR Online's coverage of the 2011 Geneva motor show, the world's most exciting auto show. The CAR team will be reporting live from the Palexpo arena in Switzerland for the 81st Geneva auto show on Tuesday 1 March 2011 – and this is your handy guide with our previews to all the Geneva new cars and launches. We'll update the page with every new announcement, and on press day there will be the CAR Live Blog, along with reviews, news, video, photos and galleries of all the important new car launches at the 2011 Geneva motor show.